The contact person and so-called responsible for the processing of your personal data when visiting this website within the meaning of the EU General Data Protection Regulation (GDPR) is the

e.lective limited liability company (“e.lective“)
Bertha-Benz-Straße 5
10557 Berlin
E-mail: datenschutz@e.lective.de

In addition, e.lective has appointed a data protection officer. You can reach it at:

Alexander Hönsch
E-mail: elective@ws-datenschutz.de

If you have any questions about data processing, your rights or the privacy policy, please do not hesitate to contact us.

When using our website, personal data may be processed.

1. Personal data

Personal data is information relating to an identified or identifiable individual. This includes, in particular, information that allows conclusions to be drawn about your identity, such as your name, telephone number, address or e-mail address. Statistical data that we collect, for example, when you visit our website and that cannot be linked to your person, does not fall under the concept of personal data.

2. Purposes of data processing by the controller and third parties

We will only process your personal data for the purposes set out in this Privacy Policy. Your personal data will not be transmitted to third parties for purposes other than those mentioned. We will only share your personal information with third parties if:

• you have given your explicit consent to
• the processing is necessary for the performance of a contract with you,
• the processing is necessary for compliance with a legal obligation,
• the processing is necessary for the protection of legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data.

3. Informational use

You can visit our site without providing any information about yourself. Each time you visit our website, we collect the data that your browser automatically transmits in order to enable you to visit the website. These are in particular:

• IP address of the requesting device
• Date and time of the request
• Address of the website accessed and the requesting website
• Information about the browser used and the operating system of the device

The data processing is necessary to enable the visit to the website and to ensure the long-term functionality and security of our systems. The aforementioned data is also temporarily stored in internal log files for the purposes described above, in order to compile statistical information on the use of our website, to further develop our website with regard to the usage habits of our visitors (e.g. if the proportion of mobile devices used to access the pages increases) and to maintain our website in general for administrative purposes. The legal basis is Art. 6 para. 1 p. 1 lit. b. GDPR.

The information stored in the log files does not allow any direct conclusions to be drawn about your person – in particular, we only store the IP addresses in an abbreviated form. The log files are stored for 7 days and archived after subsequent anonymization.

4. Cookies

Cookies are small files that are stored on data carriers and that store certain settings and data for exchange with computer systems via web browsers.

We use temporary cookies for our website. Any personal data that we have collected during your visit through the use of temporary cookies will be automatically deleted once the purpose for which they were collected has been fulfilled. The data will therefore be stored until you end your session (by leaving or closing the website).

To ensure that only those cookies for which there is a legal basis are set on our website, we use the consent management tool Borlabs Cookie from Borlabs GmbH, Rübenkamp 32, 22305 Hamburg, Germany. This service is used to obtain the consent of the website visitor to the storage of certain cookies in your browser or the use of certain technologies and to document it in compliance with data protection regulations. When accessing this website, the consent given by the website provider or the withdrawal of consent is stored as a Borlabs cookie in the browser of the website visitor without this data being transmitted to the provider of Borlabs cookies in the browser of the website

5. Contacting us

5.1 E-mail

If you contact us by e-mail, we will process your e-mail address and, if applicable, your e-mail address. other data contained in the mail. These are stored on the mail server and partly on the respective end devices. Depending on the concern, the legal basis for this is usually Art. 6 (1) (f) GDPR or Art. 6 (1) (b) GDPR. The data will be deleted as soon as the respective purpose no longer applies and it is possible in accordance with the legal requirements.

5.2 Telephone

If you contact us by phone, the call data may be stored pseudonymously on the respective end device and by the telecommunications provider used. Personal data collected during the telephone call will be processed exclusively; to process your request. Depending on the concern, the legal basis for this is usually Art. 6 (1) (f) GDPR or Art. 6 (1) (b) GDPR. The data will be deleted as soon as the respective purpose no longer applies and it is possible in accordance with the legal requirements.

5.3 Contact form

We offer a contact form. This is used to contact our company. In this form, we usually process your first and last name, telephone number, email address, company and the content of the message. The provision of a valid e-mail address, your name and your message is required and marked with an asterisk “*”. All other information is voluntary. The data is stored on our web server and forwarded internally to the respective responsible e-mail addresses. The legal basis for data processing is Art. 6 (1) (f) GDPR, as we have a legitimate interest in answering your request and in providing an uncomplicated way to contact us. We delete this data no later than 3 months after receipt, unless it is required for a contractual relationship that has arisen. We bind the contact form of Elementor Elementor Ltd., Thobal 40, 5252247 Ramat Gan Israel https://elementor.com/about/privacy/. on our website.

On our website we use the WordPress plugin “WP Mail SMTP” for the website builder WordPress of the American company WPForms LLC, WPForms 7732 Maywood Crest Dr, West Palm Beach, FL 33412, USA. To ensure that emails sent from our website (e.g. contact requests or automatic notifications) are reliably delivered, we use the plugin “WP Mail SMTP”. By default, WordPress uses the PHP mail function, but it often causes problems with delivery. “WP Mail SMTP” makes it possible to send emails through an authenticated SMTP server, which greatly increases the likelihood of correct delivery. With the use of “WP Mail SMTP” we guarantee technically flawless communication via our website. The legal basis for this processing is our legitimate interest in accordance with Art. 6 (1) (f) GDPR to ensure the functionality of our website and communication with our users. More information: https://wpmailsmtp.com/privacy-policy/

Hosting & Website Builder System

To host our website, we use the web hosting services of the company IONOS by 1&1. 1&1 IONOS Webhosting may also process personal data about you. When you visit our website, the following data about you or your computer is stored by IONOS:

• the previously visited website (also called a referrer)
• the requested website (in this case, our website)
• Browser type and version
• Your operating system and device type
• Time of page access
• Your IP address in anonymized form

The data collected is used to increase the security of the website, to detect possible errors and also to carry out anonymous statistical analyses. According to IONOS, the anonymized IP address is only used to determine the location of access.

The data is stored on IONOS’ own servers. As a matter of principle, IONOS stores the data for as long as it is necessary to fulfill its obligations. Visitor data will be stored for 8 weeks, will not be passed on to third parties and will not be transferred to a country outside the EU.

We use WordPress to create our website. This is a service provided by Automattic Inc., 60 29th Street #343, San Francisco. CA 94110, United States of America. This service allows us to design our website according to our wishes and meet our goal of user-friendliness. WordPress uses cookies for browsing security and to prevent cross-site request forgery (session cookies), as well as for secure transactions. The service is technically necessary to present our website. The legal basis for the processing is Art. 6 (1) (f) GDPR. WordPress also processes data in the USA. We have concluded standard contractual clauses (SCCs) with WordPress. More information: https://wordpress.org/about/privacy/.

7. Tracking and analytics tools

7.1 Matomo

We use Matomo on this website. Matomo is an open source web analytics service and is offered by InnoCraft, 150 Willis ST, 6011 Wellington, New Zealand. Matomo is a versatile web analytics platform that provides detailed insights into user behavior on websites, with the ability to use cookies and collect extensive data to help website operators optimize their content and user experience. Matomo uses cookies to analyze from which region, when and which page views are made. In addition, log files and certain actions of website visitors are recorded. These cookies are only set with appropriate consent. The consent can be revoked at any time. The legal basis for this is Art. 6 (1) (a) GDPR and § 25 (1) TTDSG, insofar as this consent includes access to information in the user’s end device or the storage of cookies within the meaning of the TTDSG. In addition, the legal basis for the use of Matomo is Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in collecting this analysis in order to optimise our website and advertising. The data will be deleted as soon as it is no longer needed for the processing purposes. More details: https://matomo.org/privacy-policy/.

7.2 Google Tag Manager

Our website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags through a user interface. Google Tag Manager itself does not set cookies or collect any personal data. It only triggers other tags that may collect data. However, Google Tag Manager does not access this data.

7.3 Google Ads

Our website uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. As part of Google Ads, we use so-called conversion tracking. When you click on an ad placed by Google, a conversion tracking cookie is stored on your device. These cookies have a limited validity and are not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognise that you have clicked on the ad and have been redirected to that page. The information collected using the conversion cookie is used to compile conversion statistics for Google Ads customers who have opted in to conversion tracking. We learn the total number of users who clicked on our ad and were redirected to a page with a conversion tracking tag. However, we do not receive any information that can be used to personally identify users. The use of Google Ads is based on Art. 6 (1) (f) GDPR. We have a legitimate interest in targeted advertising and the analysis of its impact. For more information on data processing by Google Ads and data protection at Google, please visit: https://policies.google.com/privacy?hl=de

8. Third-Party Content: WP-Optimize

We integrate the functions of WP-Optimize on our website. This service is provided by Updraft WP Software Ltd., Welsh Ice Britannia House, Caerphilly Business Park, Caerphilly, Wales, CF83 3GG. WP-Optimize is a WordPress optimization tool that includes database cleanup, image compression, and page caching to improve website performance and speed. It offers features like automatic database cleanup, lossless and lossy image compression, device-specific caching, CSS and JavaScript minification, GZIP compression, and the ability to manage multiple websites with UpdraftCentral. WP-Optimize may also set cookies. These cookies are only set with consent. Consent can be revoked at any time. The legal basis for this is Article 6 (1) (a) GDPR. Otherwise, the legal basis for the processing of personal data is Art. 6 (1) (f) GDPR. We have a legitimate interest in optimising the representations on our website. More information: https://getwpo.com/d ata-protection-and-privacy-centre/.

The data collected by us will only be passed on if this is necessary for the fulfilment of a contract or for the provision of the technical functionality of the website or if there is another legal basis for the data transfer. Part of the data processing may be carried out by our service providers. Specifically, personal data will be passed on to 1&1 Internet SE, Elgendorfer Str. 57, 56410 Montabaur, Germany (“1&1”) for the purpose of storing our website and databases. If we pass on data to service providers, they may only use the data to perform their tasks. The service providers have been carefully selected and commissioned by us. They are contractually bound by our instructions, have appropriate technical and organisational measures in place to protect the rights of the data subjects and are regularly monitored by us. In addition, disclosure may take place in connection with government requests, court orders, and legal proceedings if it is necessary for legal prosecution or enforcement.

1. Right of access (Article 15 GDPR)

If data concerning them is processed, data subjects have comprehensive rights. For example, you can request information from the controller about the purposes of processing and recipients of the data

2. Right to rectification (Article 16 GDPR)

You have the right to have it corrected and/or completed in relation to the the Data Controller, if the personal data concerning you are processed is inaccurate or incomplete. The controller must make the correction without delay.

3. Right to erasure (Article 17 GDPR)

Data subjects can have their data deleted. However, this is only possible if the data is no longer necessary for the purpose for which it was collected from the data subject, if the data has been unlawfully processed or if the data subject withdraws his or her consent and there is no other legal basis for the processing.

4. Right to restriction of processing (Article 18 GDPR)

Under certain conditions, data subjects have the right to obtain from the controller the restriction of the processing of data concerning them.

5. Right to data portability (Article 20 GDPR)

Subject to technical feasibility, data subjects have the right to have data provided by one controller transmitted to another controller. Data subjects may also request that the data relating exclusively to themselves, which they have provided to a controller, be made available to them in a commonly used machine-readable format.

6. Right to object (Article 21 GDPR)

To exercise your rights described here, you can contact us at any time using the contact details above. This also applies if you wish to receive copies of safeguards to demonstrate an adequate level of data protection. You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

We secure our website and other systems by means of technical and organizational measures against loss, destruction, access, modification or dissemination of data by unauthorized persons. However, despite regular checks, complete protection against all hazards is not possible.

Due to the rapid development of the Internet and the further development of case law, we reserve the right to adapt this privacy policy to technical and legal requirements at any time.

Last update: 01.2025